Visualizing change

1/10/2024 - 1 min. de lecture

Using images to design software is essential. Screen images, placed end to end to form journeys, and decide if a product is worth developing and offering to real users. But during my various missions as a designer, I realized that the images that had the most impact were not these interface views.

Here, no design system, no tokens, no variables: just images built with what’s available. A drawing on a board, an illustration, a diagram, a 3D view. Or a video or an interactive prototype. Images to explain, align, and provoke (or attempt to provoke) an a-ha moment (or eureka moment, as you prefer). With the sole objective of making clear an idea scattered in heads or in specifications.

In the corporate context, images have increased power over words: they can allow a group of people to ask questions they hadn’t asked before: do all participants identify the same problem? If so, do they characterize it in the same way?

By arousing enthusiasm or triggering hostile reactions, these images have the power to give body to an idea, and to cross crest lines that allow unlocking teams and launching a project. A few examples.